How website design impacts your ads
A good ad will bring people to your site, but a bad website will turn them right around. Fair or not, people will judge the quality of what you do or sell based on the quality of your website. Making the design and UI of your website a priority is going to give you a huge leg up in your marketing strategy.
1. Professional Design
A professional design with consistent branding helps users trust your site. Use a cohesive color palette, fonts, and imagery to maintain a clear identity. High-quality visuals are crucial to making a strong first impression.
Which one do you trust to do better work based on their website design?
2. Customer Testimonials and Social Proof
Displaying reviews, case studies, and testimonials creates social proof. Potential customers trust the experiences of others, so make sure to highlight positive feedback and success stories from past clients.
3. Certifications and Trust Badges
Featuring certifications, industry awards, and security badges (like SSL or payment logos) reinforces the credibility of your business. These symbols show that you meet recognized standards and provide a secure experience for your users.
4. Clear Contact Information and Policies
Provide clear and visible contact details (phone, email, address) to reassure users that you’re accessible. Also, transparent privacy and return policies show that your business operates with integrity and accountability.
5. Secure, Fast, and User-Friendly Website
A secure (HTTPS) connection and fast loading speed contribute to a reliable user experience. Slow or unsecured websites create doubt, so ensure yours is optimized for performance and safety. Check if your website is fast enough here.
6. Educational Content
Offer helpful, educational content that addresses your audience’s needs rather than just selling. By positioning your site as a valuable resource, you establish expertise and build trust with potential customers.
Most business owners don’t want to hear that it’s all connected: your marketing, website, SEO, reviews, links, etc. But that’s the reality of the online market today. We always caution people against starting marketing unless they are committed to making it work because the last thing we want is for it to fail. Want more info about your website and how you can improve it? Give us a call or send us an email.
