Cannabis & CBD Marketing
For most companies, advertising on platforms like Google, Facebook, and Instagram is as simple as finding a reputable marketing agency and paying a monthly fee. However, if your company is based in cannabis or CBD, your online marketing opportunities may seem severely limited. The Good News: You can stop pulling your hair out trying to figure out how to promote your cannabis company’s product, service and or brand because it can be done!HOW TO ADVERTISE YOUR CANNABIS BUSINESS:
Running a successful business in the 21st century means you have an online presence. Having a website and promoting / advertising your company online is no longer optional, it’s a requirement. Due to the ridiculous restrictions on running cannabis focused ads, you must think outside the box. There are proven effective methods that you can still utilize to promote your cannabis business.
- Setup Google Analytics.
- Register your domain with Google Search Console.
- Identify top keywords being used by you and your competitors.
- Using a tool like ahrefs or SEMrush, identify which words have the highest organic traffic.
- Update / change your keywords using HTML header tags.
- Submit meta data to Google.
- Optimize your websites speed.
- Optimize your websites mobile UI.
- Make sure your SSL certificate and other security is up to date.
- Make sure all social media platforms are linked to and correctly shown on your site.
- Choose your email automation third party service.
- Setup and integrate your new email service onto your website.
- Use the information from Google Analytics to determine best practices / pages.
- Create a sales funnel based on user signals.
- Setup email automation for visitors, cart, checkout, etc.
- Split test your campaigns to increase success rate.
- Create a Snapchat business account.
- Read Snapchats advertisement rules and regulations, then read them again.
- Pick out your ad visuals.
- Write your ad copy.
- Build and launch your ad on Snapchat.
- Run your ad for at least 2 weeks.
- Gather all data from Snapchat, Google Analytics & Google Search Console.
- Read and apply your findings to your next ad campaign.
- Rinse and repeat.
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