What is SEO?

SEO (Search Engine Optimization) can be confusing, for years so called “SEO professionals” found ways to game the system into higher rankings, and for a time it worked. Buying links and keyword stuffing became industry standard along with charging a monthly fee to customers which was nothing more than a retainer fee, because proper onsite SEO requires little upkeep once completed.

In 2011 everything changed, Google took action to discourage manipulating data and their algorithm began to identify and punish websites using “black hat” (tactics that are used with the specific intent of deceiving Google’s algorithm into achieving a higher ranking not based on real data.) SEO strategies. Since then, Google has become even more strict regarding false data.

If you want to rank well on Google as of 2018 you must truly represent the best search result. Google’s algorithm is proprietary, so regardless of what some SEO “experts” may claim, no one knows all the ranking criteria, but some of it is public knowledge.

  • Relevance of webpages – Google crawls your website automatically and analyses the content of the webpage to determine its relevance. It looks at the keywords & phrases within the published content to define its significance. This helps Google to categorize the webpage correctly.
  • Quality of content – Google looks for signals within the webpage to determine the level of expertise or relevance regarding the keywords & phrases being used. Things like inbound links and user behavior help Google determine the page’s veracity.
  • Usability of webpages – By inspecting the structure of the webpage and its user signals, Google can calculate how user friendly the webpage is. Things like broken links, slow load times, lack of screen optimization and high bounce rates tell Google whether or not the page’s interface is user friendly.
  • Context and settings – Using data points such as location, as well as search history and settings, Google can determine how relevant a webpage is to a specific user. Things like local searches or previous website visits will skew search results.

What does it all mean?

The goal of Google’s search engine is to display the best result possible, based on a webpages relevance, popularity, and ease of use. There are other factors that come into play but those listed above are the most important factors when optimizing your website. Because “black hat” tricks now harm your ranking you must approach your SEO holistically.

6 Elements of Holistic SEO

  • Keyword Research: Good keyword research requires you to consider your mission, core values, unique selling points, informational intent, keyword density and unique service.
  • Technical SEO: Google has only officially acknowledged a few key factors their algorithm uses, one of the biggest being site speed. Good technical SEO means a fast site, clean crawlability, and no broken links.
  • User Experience: An enjoyable UX is also one of the most important pieces of any website. A quality user experience means exceptional site speed, mobile friendliness, intuitive page structure, and relevant content.
  • Social Media Strategy: Social Media used correctly will increase site traffic, profits, and SEO. The more traffic a site receives, the higher its ranking, and nothing brings more traffic to a website than a well implemented and managed social media strategy.
  • Mobile Optimization: Mobile site traffic already accounts for over half of all internet searches, and that number continues to grow as of 2020. Ensuring every page of your website looks and performs well on a desktop, laptop, tablet, and mobile phone is now a requirement in order to rank well.
  • Webpage Content: This one is the easiest to understand and the hardest to accomplish. Quality content is exactly what it sounds like. Your webpages need to have engaging copy, stunning visuals, sleek animations and if possible, a unique point of view.

True Social Marketing’s Approach to SEO


Perform an audit.

No matter your websites age or history, starting your SEO strategy with an audit is crucial, especially for established websites. If you already rank well in certain areas, skipping a proper audit can result in a large and abrupt drop in rank. An audit also gives you a starting point, if you never take the time to determine your current SEO status, you will have nothing to use for comparison in the future.

What we do:

True Social Marketing’s SEO & Website Audits are thorough and affordable, best of all once its complete we will sit down with you and explain all our findings and send you a copy for your records.


Determine your goals.

Before any onsite SEO is done, you should take the time to determine what your business is, who your business best serves, and what your long-term goals are. This will help you figure out what your website needs to communicate to Google. If this is not done in the beginning, you may end up ranking in a substandard or completely incorrect category.

What we do:

True Social Marketing will assist you in the process of identifying your goals and help guide you through the complexities of the real-world application.


Research & implement.

Once you have a starting point for reference and have determined your long-term SEO goals, it’s time to research your keywords/phrases & competition to identify the best opportunities within your category. With the research complete, your keywords & phrases need to be coded into your webpages so that Google can interpret the data correctly and start to rank your webpages accordingly.

What we do:

True Social Marketing will do all your keyword/phrase research and present it to you in a clean readable format so that you can give your educated input and help us to provide you with the best possible words and phrases. After you have agreed to the content, we will code it into your website using the correct HTML tags and then signal Google to crawl your website and index the changes, this will begin your rise in rank.


Drive more traffic.

Now that your onsite SEO is complete you need to increase traffic to capitalize on your onsite SEO. If no one is seeing your webpages it does not matter how good your SEO is, your rank will not improve. Making sure you drive the correct type of traffic is especially important, if you market yourself poorly you could end up with a high “bounce rate” (when a person comes to a webpage on your site and leaves without taking any action). High bounce rates tell Google that your content is not relevant, and your user experience is poor, both things will lower ranking.

What we do:

True Social Marketing offers affordable Digital Marketing Packages that will help send targeted traffic to your site. Not only will you be receiving quality traffic from your advertisements, you will also be increasing your ranking with Google, which in tern will increase your “organic traffic” (people who come to your website through the search engine).

Have questions?

Call us at: (866) 993-1674 and speak with an SEO professional free of charge

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